The Riverland Multicultural Center will host a "Racism in Music" presentation in the Frank W. Bridges Theatre at 11 a.m. on Monday, Feb. 11. The event is being sponsored by Riverland Music, Global Education, Multicultural Club, Student Senate, and Holiday Inn Austin. The event includes a lively discussion with music. Free pizza and pop will be served prior to the event.

Scratch Track talks about the History of Racism in Popular Music. Their 45 minute lecture will cover many aspects of how society views racism in popular music and the walls that limit music based upon formulated restrictions we have placed on music.

“Touring most of the year, SCRATCH TRACK has built a resume that puts them in a category of their own, plus this keeps them at the top of their game. Scratch Track uniquely mixes socially-conscious rapid-fire lyrics, the urban culture of street poetry, languid harmonies, driving guitars, and explosive percussive vocals, all contributing to their rich musical gumbo. Although acoustic guitar based, their live show has an unparalleled energy and passion. With their new studio album released in 2010, Scratch Track has emphasized the Motown sound into their already diverse mix. Scratch Track has opened for such diverse acts as OAR, The Roots, Zac Brown Band, Jars of Clay, and the list goes on and on...this act is a living example of diversity and has been enjoyed by thousands of college students at the 100 plus universities they perform at each year, as well as people all over the world.”

The event details are:

WHEN:    Monday, February 11, 2013

TIME:       Music – 11:00 a.m.       “Racism in Music” Presentation – 12:00 p.m.  (see below for outline of presentation)

WHERE:   Riverland Theatre

WHAT:     Great music, lively discussion AND  Free Pizza & Pop prior to event

MUSIC:    www.scratchtrackmusic.com

  RACISM IN MUSIC PRESENTATION:

Racism in Music

Chapter 1.   White Music vs. Black Music

A. Perceptions

1. Stereotypes (Style, Genre and Appearance)

2. Media influenced Stereotypes

B. Collaborations

1. Easy Collaborations (Same/Close Genre)

2. Hard Collaborations (Crossing Genres and Race)

Chapter 2.   Racism in Rock and Roll and Hip Hop

A. Originally What Color is Rock and Roll?

1. Rockabilly vs  Doo Wop

2. Racial Tension of the time (50's and 60's)

B.  Originally What Color is Hip Hop?

1.  New York

2. Beatboxing

C.  Should Music Have a Color?

1. Should Genres be Segregated Intentionally?

2. Who does it benefit?

Chapter 3.   The Scratch Track Movement

A. Style-Bending/ Genre-Bending

1. Positives  (Commercially and Independently)

2. Negatives (Commercially and Independently)

B. Interracial Acts

1. Does Race Matter in Today's Music Consumption?

2. The Future