5.38 Employee Media Procedures

This procedure ensures that all media interactions at Riverland Community College are handled professionally, consistently, and effectively to protect the college’s interests and ensure accurate information dissemination.

Procedural Steps

1. Direct All Media Inquiries to the Communications Department: All media representatives should be referred to the Executive Director of Communications, Media Relations, and Marketing. Employees should not make statements or arrange interviews with the media without prior consultation with the Communications Department.
2. Coordinating Media Access: The Executive Director of Communications, Media Relations, and Marketing manages all media interactions to ensure they do not disrupt the college’s educational activities. Employees should inform media representatives that all interviews and information requests are coordinated through the Communications Department.
3. Verification of Media Contacts: If a media representative claims to have already contacted the Communications Department, note that the department will inform you before using you as a source or sharing your directory information. Do not conduct interviews until you have received this verification.
4. Alternative Contact Procedures: If you are unable to reach the Executive Director of Communications, Media Relations, and Marketing through regular channels, use the provided alternative contacts. Leave a message citing “Media Request” and continue attempting to reach the designated contacts.
5. Notify Communications of Media Referrals: If you refer media to the Communications Department, promptly inform the department by phone or email. If possible, include the reporter’s name, subject of the inquiry, and the media outlet they represent to help manage requests effectively.

Primary Contact

Executive Director of Communications, Media Relations, and Marketing — (507) 433-0611

Alternative Contact: communications@riverland.edu

See the Media Library contact information for full contact details.

Related Policies or Forms

Date Implemented: 6/13/2013

Responsible Division / Author: Director of Communications, Media Relations & Marketing

Date Revised: Oct2024 adopted policy