There are countless events on the Riverland Community College campus communities each year and many great stories to tell. However, since any external mass communication that originates from a College-sponsored group is an "official" Riverland Community College communication in the eyes of the recipient(s), certain standards must be followed. The Communications Department is responsible for maintaining these standards.
If you are conducting an event that requires media outreach, plan to request as much at least three weeks prior to the event date. This allows the Communications staff time to give each request its due and allows ample time to consider such announcements.
If your event requires posters, flyers, programs, or Web content plan on requesting as much at least six weeks prior to the event/launch date.
The Communications Department is ultimately responsible for the tone, quality and relevance of external College communications. As such, individuals or groups in the employ of, or sponsored by, the College who wish to issue any external announcement must do the following:
The Communications Department is here to help you get the best possible response for your event/award/story. We have the media relationships and know-how to ensure that your announcements get the results you want while preserving the integrity and public image of Riverland Community College.
However, the issuance of a media release does not guarantee publication/coverage. As traditional print media continue to shrink and disappear, less and less attention will be given to events that have little news impact. Riverland Community College-generated news outlets such as the Web site, RSS feed and social media will continue to be of greater importance for both internal and external outreach. All completed news releases will still be posted on the Campus Media Blog and could become stories for Riverland publications.