- may have a serious, sober
appearance, few bright colors
- the words 'Journal,'
'Transactions,' 'Proceedings,' or 'Quarterly,' may appear in the
title
- intended for a more limited
(academic) audience
- usually published by a
scholarly publisher (like a university press)
- articles are written by
scholars in the field and are usually signed
- articles are often
consecutively numbered from one issue to the next
- main purpose is to report on
original research
- more complex writing
style
- includes research articles on
special topics
- may include graphs, tables,
charts
- articles usually include
bibliographies
- usually published bi-monthly,
quarterly, semi-annually, or annually.
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- may have a bright, attractive
cover, many glossy pictures
- designed to attract a broad
segment of the population
- usually published by a
commercial publisher
- characterized by short articles
written by staff, often articles are unsigned
- non-technical, popular writing
style, easy to understand
- focus on current events,
popular topics of the day
- usually published daily, weekly
or monthly
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- provide information of use to a
particular industry
- advertising will appeal to
those in the field
- may have a format similar to
popular magazines; flashy
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